Recently I did a personal brand session for Heather of Mountain Heather Photography. The biggest thing about doing personal brand is learning more about the person, and their brand. What makes them who they are. What connection points do they want to share with their clients.
With Heather, we shared 5 stories/themes: she is a photographer, wife, dog mom, hiker, and jounaler. Once we determined which stories to focus on, we collaborated on incorporating her brand colors into each story, specific images she needed, and items that could build each story. Here is peek into this session: